Biostrap is Iron Cowboy's Official Health Monitoring Platform.

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Join Biostrap as we track James “The Iron Cowboy” Lawrence as he defies logic with his Conquer 100 Guinness World Record Attempt

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Official Sponsor

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100 Long Distance Triathlons

100 consecutive days

140.6 miles a day

14 weeks

Biostrap

Health Monitoring for Professionals

Utilizing a series of Bluetooth-enabled wearables, Biostrap captures biometric data and processes it with cloud-based AI computing power to provide best-in-class clinical-grade insights.

 

The simple-to-understand, actionable recommendations can improve sleep, recovery and overall life performance.

Biostrap data can be seamlessly shared with friends, family members, coaches and healthcare professionals.

Biostrap PPG vs. ECG in Clinical Study

Biostrap is a science-driven platform developed to improve and optimize human health and performance. Utilizing a series of Bluetooth enabled wearables, Biostrap captures and analyzes clinically reliable biometric data to provide insight and simple-to-understand actionable recommendations to improve sleep, recovery and overall life performance.

Biostrap data can be seamlessly shared with friends, family members, coaches and healthcare professionals.

Check the Biostrap PPG vs. ECG in Clinical Study Graph

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Sleep and Recovery Predict Performance

No longer will you have to guess how much stress your nervous system can handle on any day. Now, all it takes is a glance at the Biostrap app every morning to know your recovery score, so you can plan the intensity of your workout, review the health of your cardiovascular system* and make sure you get to bed on time to optimize your circadian rhythm with Biostrap.

*Heart Health designed by a Cardiologist 

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Check the Biostrap PPG vs. ECG in Clinical Study Graph

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Biostrap Recover

Quantify Your Sleep*, Recovery* and Steps

Includes EVO Biosensor, silicone band, dual charger, one meter USB cable and Quick Start Guide.

*Nocturnal metrics only

Wrist-Worn Biosensor

Wrist-Worn Biosensor

Takes physiological snapshots to assess sleep, recovery, and activity levels.


Measurements:

Sleep Stages

Heart Rate

Heart Rate Variability

Blood Oxygen Saturation

Respiratory Rate

Arterial Elasticity

Peripheral Elasticity

with 10% OFF

Includes.

67% OFF  on the Subscriptions*

*6-month commitment
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Biostrap Active

Quantify Your Sleep, Recovery, Active Heart Rate, Workouts and More!*

Includes EVO Biosensor, silicone band, dual charger, one meter USB cable, activity pod, shoe clip, ankle strap, Heart Rate Monitor and Quick Start Guide.

*Requires multiple/different sensors depending on the situation.

Wrist-Worn Biosensor

Wrist-Worn Biosensor

Takes physiological snapshots to assess sleep, recovery, and activity levels.


Measurements:

Sleep Stages

Heart Rate

Heart Rate Variability

Blood Oxygen Saturation

Respiratory Rate

Arterial Elasticity

Peripheral Elasticity

Activity Pod

Activity Pod

Track leg movement during passive movement, activity and sleep


Measurements:

Activity Tracking

Stride Analysis

Sleep Tracking (leg movement)

Running Pace

Cycling Cadence

Armband

Armband

Best for collecting active HR and HRV during activities.


Measurements:

Heart Rate Variability

Heart Rate

with 10% OFF

Includes.

67% OFF  on the Subscriptions*

*6-month commitment

Physical Activity

Heart Rate

Heart Rate Variability

Respiratory Rate

Oxygen Saturation

Comprehensive Sleep Analysis

Arterial Age

Cardio Coaching

Why Biostrap? (From James)

“Biostrap’s ability to remotely monitor my health from anywhere is a huge piece of the puzzle in giving us a chance at accomplishing what we believe may be endurance sports history.”

OHCpENqg

James Lawrence

The Iron Cowboy

Why Biostrap? (From James)

OHCpENqg

Biostrap’s ability to remotely monitor my health from anywhere is a huge piece of the puzzle in giving us a chance at accomplishing what we believe may be endurance sports history.

James Lawrence

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The Iron Cowboy

Keeping Up With The Cowboy

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Not Enough Hours in the Day

Week 1

In preparation for the Conquer 100 which began on March 1, James and his team developed a comprehensive schedule which included projected times for each aspect of the long-distance triathlon, nutrition, recovery, and sleep. But when you set out to achieve the impossible, it is inevitable that certain things will not go precisely as planned. Due to weather and other conditions beyond James’ control, the daily training has gone slightly over schedule and something had to give- in this case, his overall sleep duration which has averaged 5 hours and 58 minutes per evening, down nearly 93 minutes or 21% from the goal sleep duration of 7.5 hours of quality sleep.

Because sleep is such an important aspect of recovery, the decrease in sleep duration and particularly restorative deep sleep (average 33.3 minutes, down 58% from baseline), James’ has experienced a compounding effect in his recovery-related biometrics including nocturnal heart rate (average 69.8 bpm, +36%) and heart rate variability (down 22.3 ms or 43%) relative to his 8-week baseline. During Week 1, James’ average Recovery Score was 29.8/100, representing a 42% decrease from baseline.

But as planned, James is beginning to show physiological signs of positive adaptation including significant improvements in arterial (+13%) and peripheral elasticity (+12%) values which will pay dividends down the road as we work towards achieving the optimistic daily training times.

James is still pushing through strong and steady each day, and our Biostrap team is proud to monitor and support him every step of the way. Stay tuned for weekly updates as James “Iron Cowboy” Lawrence redefines impossible while raising money for Operation Underground Railroad (url).

 

Sleep score

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The Biostrap Sleep Score is a comprehensive analysis of absolute sleep quality. It is a summary of parameters including sleep duration, sleep efficiency, sleep stages (light versus deep), awakenings and sleep disruptions as well as absolute and relative biometric trends, movement and snoring levels. The Sleep Score ranges from 0-100, with higher scores indicating better overall sleep.
 

Recovery score

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Recovery indicates an individual’s ability to perform, adapt and prevent injuries on any given day. It should be used to understand which days to engage in higher intensity exercise or determine when it may be better to take a rest day. The Biostrap Recovery Score is a relative comparison of current biometric values relative to an individual's rolling baseline of resting heart rate, heart rate variability (RMSSD), sleep duration and sleep efficiency.
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Week 2 was tough, but James kept pushing through

Week 2

Due to several unforeseen circumstances and poor weather conditions, James’ daily training time has increased by 33 minutes to an average of just over 16 hours, leading to continued struggles with dedicating adequate time for sleep each evening.

In Week 2, James’ average sleep duration was 5 hours 18 minutes, representing a 41-minute decrease (-11%) from Week 1, and a total decrease of 138 minutes (-30%) from baseline. James was achieving approximately 25 minutes of deep sleep each evening, well below the general recommendation of 120 minutes, or James’ baseline average of 78.5 minutes. 

Although the slope of decline has improved, the majority of James’ recovery biometrics were still showing a downward trend. On the other hand, in Week 2, we have seen notable improvements in sleep efficiency (+10%), nocturnal respiratory rate (+8%), heart rate variability covariance (87%), and arterial elasticity (+19%).

Despite a significant increase in resting heart rate in Week 1, James has been able to maintain a nocturnal average of 69.8 beats per minute throughout Week 2. These improvements are encouraging signs of improved stress resilience as we enter Week 3 of the Conquer 100. 

Arterial Elasticity (Month Trend)

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Deep Sleep

Week 3

James is one quarter of the way through the 100 long-distance triathlons, and the high-level of accumulated stress on his body each day continues to take a toll on his recovery biometrics. However, the intelligent and adaptable human body is starting to make the most of the ever-shortening sleep durations. James’ body seems to be fighting to increase deep sleep, which is extremely important for his performance, health, and ability to Conquer 100.

 

During week 2, James’ deep sleep only made up 8% of his total sleep duration. During week 3, it has increased to 12%. While this is still less than half of what James’ had during the baseline phase, it represents a 50% relative increase since last week. This increase in slow-wave sleep is paying dividends in improving James’ autonomic nervous system function, measured as heart rate variability using the Biostrap wrist-worn device.

 

Slow-wave or deep sleep is an extremely important aspect of sleep quality and recovery because of its relationship with human growth hormone. It is well-established that growth hormone release from the pituitary gland, up to 95% of which occurs during deep sleep, is necessary for muscular recovery, growth and repair (Shapiro et al., 1981). Additionally, it plays a key role in several physiological processes such as balancing blood sugar and insulin levels, memory consolidation and even flushing the brain from toxic, memory-impairing proteins.

 

Shapiro, C., Bortz, R., Mitchell, D., Bartel, P., & Jooste, P. (1981). Slow-wave sleep: a recovery period after exercise. Science, 214(4526), 1253–1254. https://doi.org/10.1126/science.7302594

 

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Falling Asleep, Staying Asleep

Week 4

Falling asleep too fast can be an indication of sleep deprivation and related reductions in cognition, motor performance, reaction times, and emotional stability (Walters, 2002). While it is normal for it to take about 15-20 minutes to transition from awake to asleep, James’ average sleep latency (time to fall asleep) in Week 4 has been less than one minute, a significant decrease from his pre-Conquer 100 baseline of 22 minutes, which provides a clear indication of his level of physical and mental exhaustion. 

 

Interestingly, Week 4 also revealed an abrupt change in sleep efficiency, which is defined as the total amount of time asleep relative to time in bed, which additionally accounts for the number and duration of awakenings or sleep disruptions each evening. James averaged 4.3 awakenings per evening with a total average “awake in bed” time of 65 minutes. 

 

Walters, Peter Hudson PhD, CSCS Sleep, the Athlete, and Performance, Strength and Conditioning Journal: April 2002 - Volume 24 - Issue 2 - p 17-24

 

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HRV & Overtraining

Week 5

Heart rate variability (HRV) is the measurement of variation in time intervals between heart beats. While it is generally assumed that the heart is supposed to beat consistently like a metronome, there should actually be variability in between heartbeats when assessed at the level of milliseconds (ms). The heart rate should speed up slightly during inhalation, and slow down during exhalation- a phenomenon referred to as respiratory sinus arrhythmia. Heart rate variability provides non-invasive insight into the ongoing game of ‘tug of war’ between the two branches of our autonomic nervous system- the sympathetic (stress, fight-flight-freeze) and parasympathetic (rest, digest & relax). It is important to maintain proper balance in the autonomic nervous system, because it regulates involuntary bodily functions ranging from heart rate and blood pressure to hormone production and immune system functions.

From an athletic perspective, research has shown that well-trained athletes tend to maintain higher HRV values, with the highest being in endurance athletes (Dong, 2016). However, additional studies have associated overtraining syndrome (OT) and increase susceptibility to training-related injuries with changes in autonomic function marked by a decrease in HRV (Mourot,et al., 2004; Williams, et al., 2017). 

During the Conquer 100, the Iron Cowboy had a consistent downward trend in HRV values likely associated with accumulated physical stress, mental stress, and fatigue. The Iron Cowboy’s average HRV value dropped as low as 22.7 milliseconds in Week 2 representing a 56% decrease from his baseline of 52 ms. While this stress and fatigue have only continued to accumulate, Week 5 biometric trends have revealed a remarkable improvement in James’ autonomic function as his HRV averaged 34.3 milliseconds, the highest it has been since Day 2 of the Conquer 100. 

References:

Dong J. G. (2016). The role of heart rate variability in sports physiology. Experimental and therapeutic medicine11(5), 1531–1536. https://doi.org/10.3892/etm.2016.3104

Mourot, L., Bouhaddi, M., Perrey, S., Cappelle, S., Henriet, M. T., Wolf, J. P., Rouillon, J. D., & Regnard, J. (2004). Decrease in heart rate variability with overtraining: assessment by the Poincaré plot analysis. Clinical physiology and functional imaging24(1), 10–18. https://doi.org/10.1046/j.1475-0961.2003.00523.x

Williams, S., Booton, T., Watson, M., Rowland, D., & Altini, M. (2017). Heart Rate Variability is a Moderating Factor in the Workload-Injury Relationship of Competitive CrossFit™ Athletes. Journal of sports science & medicine16(4), 443–449

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Respiratory Adaptations to Endurance Training

Week 6

Regular exercise can increase the strength and function of the respiratory muscles, strengthen the heart, and improve circulation- ultimately improving the efficiency of the cardiorespiratory system in its job of intaking and delivering adequate oxygen throughout the body, and expelling carbon dioxide. However, in the case of extreme endurance feats such as long-distance triathlons, the wear and tear associated with a high dose of mechanical stress, muscle catabolism, and oxidative damage can lead to an acute effect on biometrics including respiratory rate as the body fights to repair itself.

During the baseline phase of the Conquer 100, the Iron Cowboy’s nocturnal respiratory rate averaged 14.2 breaths per minute (brpm), representing the 97th percentile compared to other males in the 35- to 44-year-old age range. As expected, the first long-distance triathlon led to a massive increase in James’ nocturnal respiratory rate: an increase from 13.9 brpm to 20.8 brpm in a single 24-hour period. Despite the accumulated stress and fatigue, James’ Biostrap has revealed amazing trends related to his body’s ability to not only cope, but continuously adapt during the Conquer 100 challenge. Reaching a peak nocturnal respiratory rate average of 16.5 breaths per minute in Week 1, James’ nocturnal respiratory rate is shown a marked decrease each and every week thereafter- reaching a personal best average of 13.1 brpm in Week 6. 

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Coming Soon

Week 7

 

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Coming Soon

Week 8

 

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Coming Soon

Week 9

 

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Coming Soon

Week 10

 

Subscriptions Included

Data-Driven Nutrition

With a market saturated with fat diets and supplements that make bold claims but fail to deliver, it is important to individualize your nutritional habits with a data-driven protocol.

Health First Approach

A healthy body tends to maintain a health body composition. Biostrap’s nutrition interventions focus on regarding and optimizing health, which will lead to favorable and sustainable improvements in body composition.

Multiple Program Types

Weekly Overview

Grocery Shopping List

Step-by-step instructions

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Heart Health

Arterial Age vs Chronological Age

You are only as old as your arteries, so why don’t you know their age?

 

Track changes in your cardiovascular performance through Biostrap’s unique measurements of arterial and peripheral elasticity, which provide a data-driven estimate of your Arterial Age.

 

Heart disease remains the leading cause of death for both men and women in the United States. Only Biostrap has second waveform derivatives that help you assess and monitor your heart health through this new subscription.

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Available starting March 1, 2021

Meditation Plus

Clinically validated soundtracks, live biometrics feedback and the Biostrap Zen Score to quantify your efforts.  

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Stress Management Made Simple

Implementing meditation for as little as five minutes per day has been shown to improve the management of various stress-related health conditions including heart disease, hypertension, and sleep problems.

Sleep Lab

The most comprehensive sleep disturbance tracking tool on the market today.

Get in-depth data on how much you move during sleep, whether you snore or not, and receive actionable bedtime recommendations to optimize your circadian rhythm

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The Cause

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We exist to rescue children from sex trafficking and sexual exploration.

O.U.R. has made a significant impact in the fight to end sex trafficking and sexual exploitation by rescuing and supporting thousands of survivors in
28 countries and 26 U.S. states

Coordinate Rescue

planning-icon

Recovery Planning

The Athlete

GUINNESS WORLD RECORD BREAKER & FAMILY MAN

James lives with his wife, Sunny, and their five children in Utah. After breaking several Guinness World Records, James wondered if he had truly found his mental and physical limits. He knew there was more. Experience firsthand the remarkable journey of James Lawrence and his family.

50, 50, 50

Repeatedly mocked for choosing a goal so big, Lawrence takes on the challenge of doing 50 Ironman races, in 50 consecutive days, through all 50 US States. His journey will make you laugh, cry and possibly squirm in your seats in disbelief.

REDEFINING IMPOSSIBLE

Lawrence shares with you the ups, the downs and the life lessons learned along the way. His story resonates with all, young and old. You won’t want to miss this tale of adventure as they ‘Redefine Impossible.’

Order today to receive the Iron Cowboy special offer

Biostrap Active

10% OFF

$359 $320

Includes. 67% OFF  on the Subscriptions*

$36/month  $12/month

Biostrap Recover

10% OFF

$249 $224

Includes. 67% OFF  on the Subscriptions*

$36/month  $12/month

*6-month commitment

FAQ

Will this replace my current fitness tracker?

The Biostrap Active Set will monitor many of the features collected by your current wearable device. However, it does not have an onboard screen or built-in GPS.
Therefore, many athletes continue using their current fitness tracker while
implementing Biostrap for sleep and recovery.

Is there a remote monitoring dashboard for my coaches?

Yes, Biostrap offers in-app remote monitoring for up to 5 users at no cost.
Additionally, there is a web-based platform that you can use to monitor your personal or client’s data. You may also share PDF reports or screenshots with a single click through the Biostrap app.

Is Biostrap available for Android and iOS?

Yes. Biostrap is compatible with Android and Apple devices and can be downloaded from the Google Play or App Stores.
 

Why are there multiple sensors?

Each individual sensor is designed for a specific purpose. For example, the activity pod allows for a precise measurement of steps, stride rate and revolutions per minute through accelerometer data collected at the foot or ankle, whereas wrist-worn devices must rely on estimates of these biometrics based on movements at the wrist.
In general, you will not be wearing all devices simultaneously, but rather in specific circumstances or training types to collect the health or performance data that matters for that modality.

How can I learn more about Biostrap’s clinical validation?

Click here to learn more about Biostrap’s validation and use cases.

Interested in Biostrap’s Remote Monitoring or Enterprise Solutions?

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